The Sustainable Food Packaging Revolution

Creative sustainable food packaging is a craze that is set to gain momentum in the years ahead as more and more companies are going all out to be ‘seen as green’. And according to Innova Market Insights, plant based foods and clear holistic labels are also set to rule, driven by our growing concerns for the environment and personal well-being.

Educate, Entertain and Engage your Audience

An emerging theme is the consensus that packaging is the mechanism to communicate sustainability to consumers and as a result to ultimately change their behaviour. As the mantra goes, ‘Reduce, Reuse, Recyle’ and by marketing products in an eco-friendly and creative way is helping consumers jump aboard the sustainability train.  Green labels are obviously the first steps in communication and Ravenwood’s linerless labels tick all boxes where sustainability is concerned. And it’s not only about sustainability – informing and engaging your target audience is crucial. Our labels provide brand owners with more space to speak to their customers – double the space in fact! Due to the peelable adhesive quality of the glue lines means that brand owners have the back of the label to feature tips on health, recipes, promotions, information on food safety and much more. Information displayed on your labels plays a big part in driving sales and so encouraging repeat purchase. Why not read our recent blog on ’10 Reasons to Choose Linerless Labels’.

‘Green Supreme’ 

So with your labels in check, sustainable food packaging should then follow suit. Pioneering drinks brand, Coca Cola tackled product waste through developing a PET bottle which is completely made of plants.  Sustainable food packaging is evolving and edible food packaging could also become the norm. Ever since Willy Wonka bit into his teacup in the ‘Everything Edible Room’, what was seen as far fetched could now actually become reality.  Many brands are now embracing these trends as the quest for ‘Green Supreme’ builds. In practice, this awareness means factoring sustainability into all packaging projects, in the same way that cost, usability, aesthetics and manufacturability are built in. It’s encouraging though that UK waste went down last year by 2.7% and the rate of recycling increased by 39%. However, the UK still churns out 23 million tonnes of waste each year – which equates to an immense one tonne per household. And packaging makes up a reported 30% of that figure. If we are to hit the Government’s ‘Zero Waste’ target much is still to be done and the obvious communication tools are both the packaging and messages relayed by green labels.

Creative Sustainable Food Packaging

So with each year that passes, more companies are tinkering with different types of materials to create the very coolest sustainable food packaging designs.  So to round things up we’ve found some, using principles that embrace creativity, innovation and sustainability.

Happy Eggs compressed hay egg cartons

Happy Eggs - sustainable food packaging

Dr Oetkers’s edible cake cases

Dr Oetker - sustainable food packaging

 Lavazza edible cookie coffee cup

Lavazza cookie cup - sustainable food packaging

Sea food packaging using banana leaves

Banana leaves - sustainable food packaging

Sugarcane food containers and tableware

Sugarcane - sustainable food packaging

Contact us here or call us on 01284 749144 to find out more.

Ravenwood Packaging to Launch New Innovation at Pro2Pac 2017

Linerless label innovators, Ravenwood Packaging, prepare to unveil new linerless technology at the next Pro2Pac event at London’s Excel, 20th – 22nd March. 

The company’s ‘Raveneers’ will be out in full force, for the 6th consecutive year to date at the UK’s only food and drink packaging event.  And it’s here that they plan to showcase a totally new product along with their range of linerless labels and applicators. And to help them convince the crowds will be their brilliant ‘life-sized’ labelling video wall.

In addition to the new product which is firmly under wraps at this time, the company is set to demonstrate to brand owners, manufacturers and packers that opting for linerless (no backing paper) is a ‘no brainer’.  The environmental, safety and cost implications are immense, allowing businesses to reduce their carbon footprint and take advantage of the many benefits that this type of label has to offer. Most importantly, by eliminating the siliconised backing paper means that reels weigh up to 40% less and take up 40% less space compared to those with carrier paper. Subsequently, reduced shipping and storage costs become a major advantage. And by losing the liner means landfill disposal costs can be avoided too.

Ravenwood’s labelling formats include standard, slideable, ready meal and skin pack. They partner with some of the most prominent specialists in the food packaging field for the best materials and adhesives to deliver flawless labelling solutions. In addition to their selection of eco-friendly labels, Ravenwood supplies a range of machines called ‘Nobac Applicators’.  Their flagship range falls under the umbrella of the Nobac 500 – first assembled 10 years ago. Since this time, Ravenwood has adapted the original ‘500’ concept and created variants for applying a wide range of linerless labels.

Managing Director Paul Beamish is extremely excited at the prospect of unveiling the new technology but is understandably enigmatic: “This new product will undoubtedly be taking center stage on our stand but as you can appreciate, my lips are sealed at this time – all will be revealed on the 20th March.”

He added: “Pro2Pac is a fantastic show for Ravenwood. It’s a great space for showcasing our range of labels and machinery to a targeted audience who are looking to streamline costs, increase production efficiency and benefit from the flexibility and sustainability that this type of labelling can offer.”

Skin pack packaging is gaining momentum on a global scale and consequently, skin pack linerless labelling. Demands have expanded for hygienic packaging for various applications especially within the food packaging sector where preservation and increased shelf life is paramount. Ravenwood will be showcasing their Skin Pack Linerless Label which is an excellent choice for super protruding or bulky food products.  And Ravenwood’s ‘Slideable’ labels will also be on prominent display and the range includes their Ready Meal Linerless Label which acts like a cardboard sleeve. Unlike traditional sleeves that are both costly and labour intensive, these labels score by comparison as they are machine applied and come supplied on a roll. The benefits are widely apparent which is why Slideable labels are becoming increasingly attractive as the label of choice for straight-to-oven ready meals.

Visit Ravenwood Packaging on stand N1050.

Ravenwood Packaging was established in 2004 by Paul Beamish and supplies a range of specialist linerless labels and packaging machines worldwide. Boasting an all-inclusive, top quality service through a network of partners across the globe, the company has sold and maintains in excess of 1000+ machines. They offer tailored refurbishments of existing applicators from touch screen to full rebuild. And their dedicated training facilities can tailor sessions in line with the needs of individual engineers and operators. Customers can take advantage of a complete support package including servicing, spares and technical assistance. Their headquarters in Bury St Edmunds is currently undergoing a major expansion programme with further office space, demonstration and training facilities being added. For further information, visit the main website www.ravenwood.co.uk or call them on +44 (0) 1284 749144.

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For further information, contact Natalie Bonner on +44 (0)1284 749144 or email natalie@ravenwood.co.uk.

Pro2Pac - Linerless Label

10 Reasons for Choosing Linerless Labels

Ravenwood linerless labels are a wonder of the modern age. The vast number of food packaging plants around the world that employ our labels and applicators is testament that linerless is a leading technology where sustainability is the number one driver.

1. The environment will love you for it

Siliconised label liner is waste as it can’t be recycled or burned. World consumption of pressure sensitive labels is running at 1.4 million tons annually of which less than 12% is recycled. Consequently, that amounts to a whopping 616,000 tons of liner waste material that ends up in landfill. But the good news is, this is now completely avoidable.

2. Your safety and that of your peers could count on it

Label liner can sometimes end up on the print room floor and with its silicone coating, it can leave you open to trips and falls. About 8 million people a year in the United States alone are victims to slips and falls – that’s 15% of all workplace accidents. Avoid these sticky situations by opting for linerless.

3. You’ll get the job done quicker

Linerless labels allow for more labels per roll, resulting in longer runs and increased uptime. Quick changeovers mean that line speeds are not compromised and you’ll spend less time cleaning up liner waste. So therefore, an increase in production efficiency is a major advantage.

4. You’ll stop wasting money 

Linerless reels weigh up to 40% less and take up 40% less space than those with carrier backing paper. So the good news is, you’ll profit from decreased shipping and storage costs. And by eliminating the liner means avoiding landfill disposal costs too and the headache that tends to go with it.

5. Innovation is our passion

Our diverse range of linerless labels suit a wide variety of tray styles for food packaging applications. And what’s more, we keep on innovating. We’ve introduced 3 new groundbreaking products to our product portfolio – all born in our very own Inventing Shed. The Slideable label is a linerless label like no other, it slides like a cardboard sleeve yet comes supplied on a roll. We’ve also adopted this technology for our Slideable Ready Meal Linerless Label which is now emerging as the label of choice for straight-to-oven ready meals. Skin Pack Labelling is also a fairly new concept. This style of packaging is great for extending the shelf life of food. And the good news is, our linerless labels can adhere to even the most bulky of products.

6. Our range of Nobac applicators won’t disappoint

Our Nobac machines enable a full range of labelling formats suited to a vast expanse of product requirements. By utilising board, paper and synthetic substrates, our applicators offer enhanced flexibility. And by printing at the point of application, wasted printed labels on changeovers will be minimised. Furthermore, in addition to sleeving fixed weight products, there is the option of linking to weigh scales for variable weight products in addition to check weighing.

7. We’ve gone viral

Ravenwood Packaging has sold over 1000 applicators and with over 14 billion applications every year, our linerless technology is amplifying on a global scale.  As a result, our labels can be found across Europe, Asia, North America and Russia.

8. You’ll be in safe hands

Our customers are privy to a complete support package including servicing, parts and technical assistance with our field based Raveneers always on alert – ready and waiting for your call. Furthermore, we offer a break down and call out service as and when the need arises. And our well-stocked cupboard is bursting with spare parts which can be rushed to you on a next day delivery.

9. We know our stuff

Established in 2004, we’ve got 12 years of linerless experience under our belts.  We are gurus in our field – all knowledgeable in all things linerless. Wizards of the linerless age.

10.  You’ll become a part of the linerless revolution

We valiantly strive to reduce the industry’s carbon footprint and we’re proud to be doing our bit for the environment. And that’s not just our neck of the woods but on a global scale. By choosing linerless means that you’ll be helping to protect and sustain Planet Earth for future generations to come.

Contact us here or call us on 01284 749144 to find out more.

Linerless Labels
10 Reasons for Choosing Linerless Labels

History of the Press Release

Our first press release is yet to be issued so please watch this space…

But now that you are here, here’s a little history about the press release and how the first one landed in the public domain.

The very first press release was issued following a train crash on October 28th, 1906 in Atlantic City in the USA. The tragedy left more than 50 people dead as a result of the train derailing off the Atlantic City Bridge.

It was common practice back then to hide such misfortunes from the public but Ivy Lee who represented the Pennsylvania Railroad decided to invite the press down to cover the incident. And to ensure that they had all of the facts, Lee drafted up a statement about the event which became the forerunner of the modern day ‘press release’.  Lee who was once himself a Times reporter gave the statement to The New York Times who ran the report. The newspaper were apparently so impressed by Lee’s report that they printed it word for word or as some would refer, ‘verbatim’.

Fast forward to present day and the general consensus is that press releases should contain 4 to 5 paragraphs with a word count from 400 to 500. However, it is generally accepted that press releases can be anywhere from 300 to 800 words.

A press release should be structured as follows:

Headline – used to grab the attention of journalists and briefly summarise the news. Be sure to include some of the ‘who’, ‘what’, ‘when’, ‘where’ and ‘why’ elements.

Date – positioned above the title and should contain the release date.

Introduction – first paragraph in a press release that generally gives basic answers to the questions of who, what, when, where and why.

Body copy – further explanation, statistics, background or other details relevant to the news.

Quote – featuring a quote from the person at the centre of the story, an eyewitness or professional spokesperson will give the story credibility.

Boilerplate – generally a short ‘about’ section, providing independent background on the issuing company, organisation or individual.

Closing – be sure to add ‘Ends’ at the bottom of the release to signal to the journalist that they have all of the information.

Media information – normally full name of the person who wrote the release if they are representing their own company or the name of the public relations consultant.  A phone number, email address and any other relevant contact information should also be added.

The son of a Methodist Minister, Ivy Lee established the Association of Railroad Executives which included providing public relations services to the industry.  He also became an advisor to major industrial corporations such as the steel sector, car industry, tobacco, meatpacking and rubber as well as public utilities, banks and even foreign governments. Lee pioneered the use of internal magazines to maintain employee morale, as well as newsletters, stockholder reports and news releases to the media. He did a great deal of work during World War I and he  became the Publicity Director for the American Red Cross. Sadly Lee died of a brain tumor at the age of 57.

Ivy Lee, pictured below is now referred to as ‘the founder of public relations’.

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For further information, contact Natalie Bonner on (0) 1284 749144 or email natalie@ravenwood.co.uk.

Ivy Lee
Ivy Lee – ‘the founder of public relations’