Ravenwood Rises to the Demands of the Ready Meal Market

As pioneers of the linerless label, we also offer a sustainable and cost effective ‘label’ solution for ready meal food manufacturers. Our groundbreaking ‘Slideable Ready Meal Sleeve’ is a reinvention of the traditional cardboard sleeve yet boasts a multitude of benefits.

Ready Meal Consumer Landscape

Before we highlight the USPs of the ready meal sleeve, let’s factor in consumer trends and demand. Just as healthy home cooking is experiencing a resurgence, the call for ready meals also continues to escalate. With the number of single-person households rising, and growing numbers of working professionals eating at their desks, ready meals are as popular as ever. In the UK, the market has undergone a change of image from being deemed as unhealthy and lazy to being repositioned as a premium, indulgent option. Retailers have enhanced this image by using healthier ingredients and adopting cooler and more sustainable food packaging designs.

Unique Selling Points of the Ready Meal Slideable Linerless Sleeve

So what’s so great about our Ready Meal Slideable Linerless Sleeve? Unlike traditional sleeves that are both costly and labour intensive due to the need for manual application, these labels score by comparison as they are machine applied and come supplied on a roll. Sell-by dates can also be applied at the point of application whereas with manual application, these would need adding separately. The whole process is streamlined, saving you time and reducing overall cost. The benefits are widely apparent which is why Ravenwoods’ Slideable range is becoming increasingly attractive as the label of choice for straight-to-oven ready meals and other produce.

Nobac 500 Machine Application

Ravenwoods’ ready meal sleeves are applied by the Ravenwood Nobac 500R applicator. The machine is slightly longer than the standard Nobac 500 Sleever but is still very compact. And the label itself has a 100mm-225mm format with speed dependent on feed length at around 65ppm. The technology brings ready meals into the linerless arena, proving that this type of labelling can be applied to virtually any packaging challenge.

To find our more or to request some samples, contact us here or you or call us on (0)1284 749144.

Ravenwoods' slideable linerless ready meal sleeve
Ravenwoods’ Slideable Linerless Ready Meal Sleeve
Ravenwoods' Slideable Linerless Sleeve on sausages
Ravenwoods’ Slideable Linerless Sleeve on sausages

 

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