As pioneers of the linerless label, we also offer a sustainable and cost effective ‘label’ solution for ready meal food manufacturers. Our groundbreaking ‘Slideable Ready Meal Sleeve’ is a reinvention of the traditional cardboard sleeve yet boasts a multitude of benefits.
Ready Meal Consumer Landscape
Before we highlight the USPs of the ready meal sleeve, let’s factor in consumer trends and demand. Just as healthy home cooking is experiencing a resurgence, the call for ready meals also continues to escalate. With the number of single-person households rising, and growing numbers of working professionals eating at their desks, ready meals are as popular as ever. In the UK, the market has undergone a change of image from being deemed as unhealthy and lazy to being repositioned as a premium, indulgent option. Retailers have enhanced this image by using healthier ingredients and adopting cooler and more sustainable food packaging designs.
Unique Selling Points of the Ready Meal Slideable Linerless Sleeve
So what’s so great about our Ready Meal Slideable Linerless Sleeve? Unlike traditional sleeves that are both costly and labour intensive due to the need for manual application, these labels score by comparison as they are machine applied and come supplied on a roll. Sell-by dates can also be applied at the point of application whereas with manual application, these would need adding separately. The whole process is streamlined, saving you time and reducing overall cost. The benefits are widely apparent which is why Ravenwoods’ Slideable range is becoming increasingly attractive as the label of choice for straight-to-oven ready meals and other produce.
Nobac 500 Machine Application
Ravenwoods’ ready meal sleeves are applied by the Ravenwood Nobac 500R applicator. The machine is slightly longer than the standard Nobac 500 Sleever but is still very compact. And the label itself has a 100mm-225mm format with speed dependent on feed length at around 65ppm. The technology brings ready meals into the linerless arena, proving that this type of labelling can be applied to virtually any packaging challenge.
To find our more or to request some samples, contact us here or you or call us on (0)1284 749144.
In food labeling, coding and marking equipment plays a small but vital role in supporting adding ‘need-to-know’ information about the product itself. ‘Best Before’ or ‘Use By’ dates including batch numbers, product weights and barcodes form some of the information that is needed to be incorporated into end-of-line labeling.
The food packaging landscape today means that stringent regulations must be followed to meet consumer health and safety. When things go wrong, the cost implications and damage to a brand can be devastating. A product is recalled when information is inaccurate, poorly displayed or if someone should fall ill or tragically die as a direct result. So when things take a turn for the worst, investigations need to be carried out. Batch codes are extremely useful and will assist in track and traceability. These clever codes link to a direct point in the production process, making clear each stage of the supply chain, helping to pin point where a particular process has failed. For heightened quality control in terms of identifying contaminated produce, our latest game-changing technology, the VXR really packs a punch. The system combines vision, x-ray and seal check technology. Find out more on the VXR here>
Ravenwood works with an approved supplier network to achieve the seamless integration of both linerless and coding technologies. Coders can be purchased as stand-alone machines although when ordering a Ravenwood Nobac 500, we strongly recommend that a coder is purchased alongside. The coding machines that we offer complement our linerless applicators, suiting all sizes of production lines. Even companies with multiple lines will benefit from printing at increased line speeds without ever missing a pack – regardless of throughput, build back and pack size.
Thermal Transfer Coding Technology
Thermal transfer overprinting is the established technology of choice for a wide range of coding applications. Compared to traditional contact coders such as hot-stamp or roller coders, thermal transfer overprinting offers superior print quality, economy and lower running costs. From label overprinting, to high speed digital coding on flexible packaging, thermal technology delivers fast print speeds, minimises downtime and ensures accurate display of critical data. And with fast moving lines and frequent changeovers, coding equipment offers a fail-safe step up from less flexible, non-digital methods. In the factory environment, hygiene requirements are also paramount and strict standards must be met. Coders that adopt ‘thermal inkjet technology’ feature stainless steel enclosures coupled with fast drying specialist inks proving invaluable when there is a risk of smudging through manual handling or where moisture is present.
When Less is More
Supermarket shelves are jam packed with many different brands all screaming for consumers’ attention. So it’s no surprise that brand owners utilise the packaging space to its optimum potential to increase shelf appeal and visual impact. This often results in the coding area to be very limited. By opting for thermal coding means that information can be printed and displayed accurately – even in the tightest of spaces.
Ravenwood supplies a diverse range of coding printing equipment from our approved supplier network. We can advise and recommend different options for printing various critical data on food labels and packaging. Contact us today to find out more or call us on +44 (0)1284 749144. We are currently in the process of building a new website and plan to have a dedicated page on Coding but until this time, please visit our current site here>
This year’s Annual Conference was held in the new build of our HQ in Suffolk. During recent years, we have mostly hosted the event off site due to the accelerated growth of our Distributor network. So with the new build complete, it was great to be able to welcome our delegates back to Ravenwood again, allowing us the opportunity to show off our new offices, meeting rooms, workshops and training areas!
The event proved to be our busiest and most successful to date. Day one welcomed machine distributors and day two, our printer partners. Agendas for both days included machine demonstrations and presentations from both Ravenwood staff members and industry key note speakers.
Many machines were on demo including our new game-changing VXR system, unveiled at Pro2Pac. The ‘end of line’ solution provider to meet the food industry’s stringent requirements! The VXR boasts 3 technologies incorporated into just 1.9 metres. And our Comac Coater, designed to work with our Nobac 500 flagship linerless label applicator was also on proud display. The Comac allows for the application of multiple release and adhesive lines, coating the labels with silicone on the front and adhesive on the back.
Our Partners in vision and x-ray provided an insight into our new VXR system which boasts ‘Sapphire’ carbon nanotube field emission technology. Delegates were also informed of the latest in Coater developments and Ravenwood staff presented updates on key areas of the business including sales, service, parts and marketing.
Evening entertainment was laid on at our MD’s (Paul Beamish), motorcycle emporium – Krazy Horse. It was here that we presented awards to our ‘Distributors of the Year’ based on sales and overall performance. GH Ulma scooped the title of ‘Machine Distributor 2017’ and WS Packaging for ‘Printer Distributor 2017’. Winifried Hamann, Head of IM EMEA – RC Silicones at Evonik was also presented with an award for his long service and dedication to Ravenwood and linerless. Winifried retires this year and we wish him well! Each were presented with a set of three cast metal flying pigs – a retrospective take on the ‘Three Flying Ducks’.
Overall the event proved to be engaging, entertaining and most importantly an education.
Custom self-adhesive label producer, MPH Fulfilment Ltd has purchased its first Ravenwood Packaging coater, becoming an official partner, joining Ravenwood’s approved network of linerless Distributors.
The two companies benefit from an already strong business relationship, having worked together on various projects over the last 17 years.
Paul Hogan, Founder of MPH said: “We are absolutely delighted to have finally got on board with Ravenwood’s linerless technology. It’s something that we have wanted to do since MPH was founded in 2004. Over the past year, we have received an accelerated amount of linerless enquiries so the time seemed right to partner with Ravenwood.”
The Comac Coater is designed to work with Ravenwood’s Nobac 500 flagship linerless label applicator. This machine allows for the application of multiple release and adhesive lines, coating the labels with silicone on the front and adhesive on the back. The Comac works continuously through the label reel at a pace of 450 feet per minute. Other features include various line widths from 3mm up to 25mm, a nitrogen inerted silicone system and hot melt adhesive.
MPH adds this technology to its already diverse mix of products and services. In addition to self-adhesive food labelling, MPH provide labels for the toiletry and beauty industry, and offer 2 Ply Peal and Resealable, Thermoforming, as well as the MEDI-Clear® compliance packaging range which helps ensure that patients take the right medication at the correct time.
Paul Beamish, MD of Ravenwood Packaging said: “Paul and I have known each other for many years and I am thrilled he’s now added linerless to his portfolio of products.”
MPH is a quality-driven label printer and packaging specialist, serving a wide range of industries and applications. Their world-class purpose built facility boasts 10,000 ft² of floor space, housing six printing presses, capable of printing up to 10 colours on various materials including paper, board and filmic substrates. They employ a team of 30 dedicated professionals.
MPH is now privy to Ravenwood’s complete support package which includes servicing, parts and technical assistance. Visit their website here: www.mphfulfilment.co.uk
The Pro2Pac food and drink packaging exhibition at ExCeL London has been hailed as a roaring success!
Packaging professionals from across the land including retailers, restaurateurs and caterers, as well as a host of FMCG companies descended on Pro2Pac to discover the very latest pioneering technology and cutting-edge innovations. More than 120 exhibitors were in attendance, including leading global names such as Tetra Pak, Fischbein-Saxon, Coveris, Henkelman and non other than linerless gurus, Ravenwood Packaging.
The Ravenwood stand attracted a whole host of visitors from many different realms, most notably from the UK, Singapore, Turkey, Poland, Chile and Spain. We showcased three of our Nobac applicators with each applying linerless to skin pack, MAP and ready meal formats. And taking centre stage for its grand unveiling was the almighty VXR System, our very latest game-changing innovation!
Our Raveneers reported an extremely busy show. The Fauxlafels slept for three whole days after returning home to Ravenwood Towers. Read all about the new VXR system here.
Linerless gurus, Ravenwood Packaging has unveiled its latest game-changing technology, the VXR, combining vision, x-ray and seal check technology. The new innovation will launch at Pro2Pac.
The new compact and high-tech arrangement provides an all-inclusive process for the seamless production of sleeving, contaminate detection and sealing of trays. Customers will benefit from fully automating their production lines, alleviating the need for manual checks which are costly in terms of manpower and time consuming when production deadlines are tight. These three technologies fall under the operation of just one machine, incorporated into just 1.9m. The ‘end of line’ solution provider to meet the food industry’s stringent requirements.
“Supermarkets are demanding improved quality, 100% error free labelling and reduced costs – placing increased pressure on suppliers,” says Paul Beamish, Founder and Managing Director of Ravenwood Packaging. “The new VXR machine will not only meet these demands but will outperform manual operations for a fully streamlined process.”
The key functionality of the VXR system, when combining the three technologies, is to identify and reject food trays that are seen to contain errors. Ravenwood’s VXR will solve these issues with ‘Sapphire’ carbon nanotube field emission technology. Sapphire is a leading technology in the field of x-ray, boasting low energy, high speeds and resolution for unparalleled performance.
With ‘Vision’, the machine automatically detects faulty labels, printing errors and poor quality print. Expect analysis of label position, quantity and orientation. All printed information is checked including barcodes, use-by dates and traceability codes. The system also boasts a user-friendly interface for rugged factory environments. Ravenwood stipulated this at the design phase. “The machine must be simple and easy to use,” said Beamish.
The VXR is programmed with heightened sensitivity for detecting dense mass and contaminates, and identifies foreign bodies such as glass, metal, ceramics including all types of bones. Products are cast aside and placed in the removable reject bin.
Contaminates in the seal are also screened, ensuring trays and food packages are properly sealed. Foods that have ‘slipped’ could potentially obstruct the seal. The system also examines for the correct position of the food and number of products within the tray – for example, number of meatballs.
“Contamination of food may pose serious consequences for a company. Under the Product Liability Law, every food producer is liable for contagions in the event that a consumer should be harmed,” adds Beamish.
Ravenwood is now taking orders. Machines are built bespoke to feature just one or all three of the technologies.
Label producer Belona B.V. based in the Oud Gastel region in The Netherlands, has invested in a Ravenwood Comac linerless label coater. The purchase means that the company has now become an official partner, joining the approved Ravenwood network of linerless Distributors.
The Comac is designed to work with Ravenwood’s Nobac 500 flagship linerless label applicator. This machine allows for the application of multiple release and adhesive lines, coating the labels with silicone on the front and adhesive on the back. The Comac works continuously through the label reel at a pace of 450 feet per minute. Other features include various line widths from 3mm up to 25mm, a nitrogen inerted silicone system and hot melt adhesive.
Belona has added this technology to its already comprehensive product portfolio which boasts a diverse range of self-adhesive labels. As a thriving label producer, the company employs 100 staff who each contribute to the processing of a whopping 22,000,000 square meters of label material per year!
As a customer, Belona is now privy to Ravenwood’s complete support package which includes servicing, parts and technical assistance. Visit Belona’s website here: www.belona.nl
The almighty Nobac 500 is Ravenwood’s flagship applicator and the first prototype to go into production when Ravenwood was founded in 2004. Today’s ‘500’ is still based on the same design but due to industry demands and changes in buyer behaviour over recent years, the company has evolved the original ‘500’ concept. Many machine variants are now available for applying a multitude of different linerless label formats.
What is Linerless?
Linerless has been around for over a decade now. The labels are unique in that they eliminate the need for wasteful, non-recyclable backing papers destined for landfill. Processing this waste proves both costly and time consuming. So the good news is, from a sustainability angle, this labelling is taking centre stage. And rightly so, as the world of packaging is going all out to be ‘seen as green’. Linerless labels are set to stick around – enlighten yourself further here : ’10 Reasons for Choosing Linerless Labels’ and ‘Food Packaging Trends – Prepare to See Green in 2017’.
‘500’ Flexible Formats
The Nobac 500 sleever is an inline machine, designed for maximum flexibility. Quick changeovers between wrap formats are achieved by eliminating the need to turn the packs. The ‘500’ and its counterparts are also capable of applying sleeves in many different formats including:
Top and Side
Skin Pack Protruding
Skin Pack Super Protruding – up to 100mm above the height of the tray
Salami and Haggis
And what’s more, the ‘500’ offers great versatility in terms of label materials. These include board, paper and synthetic substrates. And by printing at the point of application, means that wasted printed labels on changeovers are greatly reduced. Ravenwood has also developed a twin-head machine for non-stop high speed labelling.
In addition to sleeving fixed weight products, there’s the added benefit of linking the ‘500’ to weigh scales. These scales allow for variable weight products as well as check weighing. It’s great that production speeds are not compromised in fixed weight mode. Ranging from 100-140ppm is achievable, although much relies on tray size. And in variable weight systems, linking to the latest weigh scales over 100ppm is also possible.
‘500’ End of Line
Adding vital information such as expiry dates, weights and batch numbers are essential for providing detailed information about the product itself. Additionally, bar codes are now crucial for track and traceability – worth every penny, especially when faced with costly product recalls. Ravenwood partner with an approved supplier network for printing this information by way of coding technology. With fast moving lines and frequent changeovers, coding equipment offers a fail-safe step up from less flexible, non-digital methods. And if you require RFID labels, Ravenwood offers Trojan technology as an ‘add-on’ machine as well. The Trojan is an extremely small and cost effective label applicator. Both the Coder and Trojan are ideal for incorporating into end of line labelling requirements.
‘500’ Global Footprint
The Nobac 500 has been developed for today’s food retailers and packers and is the first choice of many high profile brands. With over 1,500 machines sold worldwide and in excess of 14 billion applications every year, you could say the ‘500’ is a global authority in the ‘Land of Linerless Labels’. Our labels can be found across Europe, Asia, America and Russia.
Customer Satisfaction Guaranteed
Our customers are privy to a complete support package. Servicing, parts and technical assistance come as standard with our field-based Raveneers always on standby. Furthermore, we offer a break down and call-out service, should the need arise. And our well-stocked cupboard is bursting with spare parts which can be rushed to you on a next day delivery. Dedicated and bespoke training packages are also available.
To find our more on the Nobac 500 and other machine variants in the range, contact us or call us on 01284 749144.
In grocery retailing, the competition for customers, margins and price premiums between manufacturer and private labels is fierce. Supermarket shelves are jam packed with differing brands all screaming for consumers’ attention. Traditionally, competition has focused on brand identity, quality and pricing as the main tools for creating distance between competitors. Only when we gain harmony between these 3 factors, are we then on the road to gaining consumer loyalty for driving repeat purchase.
A BRAND IS A PROMISE – A GOOD BRAND IS A PROMISE KEPT
A strong brand identity is crucial, giving your company and products personality, energy and visual impact. As a species, humans are very loyal and this also rings true with our purchasing decisions. Strong brands hold centre stage in our minds, especially when faced with multiple products on shelf. So instead of designing packaging purely for the product, we should use the packaging to highlight and enforce the brand. Whether a product is the new kid on the block or has held pride of place on shelf for many years, brand building here must create trial and reinforce existing consumer relationships by advancing a product’s positioning. A good brand is like a strong hand shake – a sign of strength and assuredness. Prime example of strong branding is the iconic Marmite.
EDUCATE, ENTERTAIN AND ENGAGE YOUR AUDIENCE
The impact of packaging can make the difference between success or failure of a product. Not only the look and feel of the package, but also the information on the label itself is essential for great shelf appeal. Food labels are the driving force for educating, entertaining and engaging your audience. Something should happen between the consumer and the packaging because a visual cue is the first point of contact with the consumer. It affords the opportunity to evaluate product quality – an essential qualifier for choosing one brand over another. Why pay, even at a cheap price point for a product that does not look and sound appealing?
Packaging that conveys a sense of humor helps to ‘speak’ to the consumer in a friendly and persuasive manner. By tapping into the psyche of a potential customer means that emotional connections are made and break through the clutter that surrounds. The ‘Big Knit’ campaign launched by Innocent did wonders for the brand.
OLD SCHOOL RULES
Reflecting back to the good old days of yesteryear conjures up ‘feel good’ memories and nostalgia. And the same holds true for brands and their packaging. We’ve seen a number of cereal and snack companies bring back classic designs and flavors, which ultimately remind consumers of why they first fell in love with a brand or product. It’s about recreating an emotional connection and building a bridge to the evolution of the brand. Bisto also pulled this one off nicely with their 2015 annual collectors tin by putting a contemporary spin on a retro offering.
Pricing also strongly influences our decision making. The consensus where pricing is concerned is that we sell products to make money. The more products we sell, the more money we make. Sell them at a higher price and fewer people will buy them but we make more profit per unit. Sell them for too little and we will probably sell more but people will assume that they are poor quality. It’s swings and roundabouts but you need to get the balance right to avoid the squabbles. Post Brexit and as of last month, competition between supermarkets means that it’s now cheaper to do your food shopping than it was a year ago – and the price war hasn’t finished yet.
THE ‘BOGOF’ EFFECT
The human mind is attracted to anything perceived as a good deal. ‘Buy one get one free’ (BOGOF) is the most popular marketing strategy to persuade people to buy things. People love a bargain and an element of surprise. Limited edition packaging is the another way to build on that affinity, without messing with the brand or the product’s core attributes. Special purchases provide a license to put aside typical behavior constraints so disrupting the norm and encouraging impulsive buying. It’s also an incredible opportunity to drive sales forward and offers a great shortcut to jump into the premium category, encouraging consumers to choose your brand over their preferred choice or the competition.
Labels that feature specific promotional mechanisms are a powerful driver in terms of consumer engagement for encouraging repeat purchase. Linerless labels produced by Ravenwood Packaging provide brand owners with more space to speak to their customers – double the space in fact. Due to the peelable adhesive quality of the glue lines allows for the back of the label to feature additional information such as tips on health, recipes, promotions, information on food safety and much more. Why not read our blog> 10 Reasons to Choose Linerless Labels
SUSTAINABLE PACKAGING – REDUCE, REUSE, RECYCLE
Sustainable food packaging is a craze that is set to gain momentum in the years ahead as more and more companies are going all out to be ‘seen as green’. And with consumers adopting greener and more ethical lifestyles, food packaging is therefore becoming just as important as the product itself. We’ve covered this topic previously so why not have a read here> The Sustainable Food Packaging Revolution
Time. Our lives are defined by the ability to make decisions which are divided into a series of moments. Time is something that we seem to have increasingly less of – as time goes by. Our lives are getting busier and our decision making faster. So the trick is to entice your customer into a moment of engagement – setting the scene for their undivided attention. Your product is counting on it. Is your packaging and labelling selling your products? If sales are down and products aren’t flying off the shelf then something isn’t working. Sometimes you win, sometimes you learn and sometimes we have to look to our more successful competitors. What are they doing that you should be doing better?
Ravenwood linerless label samples and brochures available upon request. Contact us here or call us on 01284 749144 to find out more.
Each year, PANTONE painstakingly picks a colour that accurately reflects our global culture, serving as an expression of mood and attitude for the year ahead. The decision is made through trend analysis and thoughtful consideration across many aspects of our society, from the entertainment industry, fashion, art, design, travel, lifestyle, technology, as well as shifts within the food and beverage sector.
As 2017 gets well and truly underway, we can expect to ‘see green’ (or much more of) in 2017. The colour is to set to feature heavily on food packaging designs this year. Green expresses all-natural ingredients, organic foods and environmentally friendly produce – growing trends set to dominate in 2017. Additionally, green is considered gender-neutral, so choosing green for your branding and packaging will help alleviate gender-stereotypical decision making.
Green is a colour of balance and harmony of the mind, the body and the emotions. In colour psychology, it relates to security, wealth and growth. And it’s no wonder, in packaging, the colour green has historically proved popular for organic and environmentally friendly products including wholefoods and plant based.
Green: Food Trends for 2017
Innova Market Insights has revealed its top trends likely to impact the food industry in 2017 and by the looks of things, it boils down to consumers adopting healthier and greener lifestyle choices. Here’s some interesting insights.
‘Clean Supreme’ is becoming the new global standard for clean and clear labelling. The demand for total transparency now incorporates the entire supply chain, as clean and green labels become more holistic.
And then we have what Innova refer to as ‘Disruptive Green’ as meat alternatives, plant based milks and vegan products are now moving into the mainstream. Consumers are looking for innovative options for embracing the benefits of plants into their daily lives.
They also speak about a ‘Sweeter Balance’ as sugar is coming under increased pressure, although it remains the key ingredient delivering the sweetness and great taste that consumers demand. The good news is though, many food producers are cutting the amount and offering ‘reduced sugar’ options as an alternative. Many sugars are hidden – that’s why it pays to read the label.
And our passion for world foods has led consumers of all ages to become more knowledgeable in a diverse range of culinary cultures, referred to as ‘Kitchen Symphony’. Healthy Thai, Indian and Mexican recipes, and restaurants are proving to be the most popular.
And paving the way for ‘Seeds of Change’ are healthy seeds such as Chia and Quinoa, attracting interest from more than just health-food enthusiasts.
Green: Ravenwood Linerless Labels
Packaging is the mechanism to communicate sustainability to consumers and as a result to ultimately change their behaviour. As the mantra goes, ‘Reduce, Reuse, Recyle’ and by marketing products in an eco-friendly and creative way is helping consumers jump aboard the sustainability train. Green labels are obviously the first steps in communication and Ravenwood’s linerless labels tick all boxes where sustainability is concerned. And it’s not only about sustainability – informing and engaging your target audience is crucial. Our labels provide brand owners with more space to speak to their customers – double the space in fact! Due to the peelable adhesive quality of the glue lines means that brand owners have the back of the label to feature tips on health, recipes, promotions, information on food safety and much more. Information displayed on your labels plays a big part in driving sales and so encouraging repeat purchase. Why not read our recent blog on ’10 Reasons to Choose Linerless Labels’.
Contact us here or call us on 01284 749144 to find out more. Samples and brochures available upon request.