Category Archives: Blog

Clear Food Packaging – Stand Out by Being Invisible

Transparent food packaging, complemented by Ravenwood clear linerless labels is an emerging food packaging trend. Is it a trend that’s here to stay? We think so. Research has shown that consumers find it important to see the actual product they’re buying.

Focus on freshness

An estimated 30% of US consumers gauge a product’s freshness not by looking at the use-by date, but by looking at the product itself. That doesn’t mean packaging design is no longer relevant, however, as it can still influence consumers’ initial perception in more ways than one. Keeping colour psychology in mind, graphic designers can use a specific set of colours to emphasise a product’s freshness. Packaging can also be used to highlight the fact that a product does not contain additives or unnatural preservatives.

Different types of transparent food packaging

According to Mintel’s Food Packaging Trends Report, Brands who adopt clear and succinct package messaging will be rewarded as consumers prefer brands that embrace minimalism. Nearly 60 percent of US consumers find transparent packaging useful but less important than the quality of the packaging material itself. In other words, transparent food packaging is ideally made of recyclable packaging material. Glass jars and bottles, and PET bottles and containers are obvious choices, but a growing number of manufacturers are even experimenting with plastic see through cans. And the growing trend for ready meals is seeing transparent tubs for showing the freshness of the product on shelf.

Clear or opaque packaging?

In days gone by, the majority of food packaging was thick and opaque – all the better to keep out elements like light and moisture which could potentially spoil the food product itself. Many consumers are now gravitating towards packaging that lets us actually see the food we’re buying. And it makes sense why this trend is gaining momentum now.

But a bigger reason for the boost in transparent packaging is, nutritional transparency – in our quest for healthier, fresher foods, we actually want to see the ingredients and textures of what we’re about to eat. After all, we eat with our eyes.

Going clear doesn’t work for all foods. That’s why some food packaging feature a ‘window’, which gives us a tiny peek at the food stuff that’s inside without giving the whole game away.

Let your products have clarity with Ravenwood clear linerless labels

Ravenwood sources clear BOPP film for its transparent labels from Innovia Films. The uniquely approved film is an approved material for application by Ravenwood Nobac machines. Transparent film allows for increased brand impact and is especially popular for frozen and chilled products. Transparent film boasts many advantages:

  • High stiffness for high speed label application
  • Tear resistant
  • Enhanced shelf appeal versus paper labelling
  • Opting for clear packaging such as, containers, MAP or skin pack and then applying a clear linerless label will give food products complete transparency, showcasing the freshness
  • Food stuffs can ‘sell themselves’ instead of relying on fancy packaging to do the unnecessary work for them.

For further information, contact Marketing on +44 (0) 1284 749144 or email marketing@ravenwood.co.uk.

Clear linerless labels
Clear linerless labels coupled with transparent packaging allows the freshness of the product to shine through which is now considered a major selling point…

Rise in Food Recalls is a Costly Business

Food product recalls are a major threat to food companies. They result in disruption in operations while managing the recall, direct cost of recalling stock and the associated activities and the indirect costs caused by the knock-on effects, mainly reputational damage. This effect on consumers can result in significant long term financial losses for a company due to loss of sales.

Food recalls cost companies an average of $10 million in direct costs alone, according to a study by the Food Marketing Institute and the Grocery Manufacturers Association (GMA) in the US. A separate GMA sponsored a survey found 5% of companies incurred over $100m in direct and indirect costs.

The effect on consumers is possibly the most significant factor. A survey by Harris Interactive found that 15% of consumers would never buy that product again and 21% of people at a centre of a recall would not buy any product from the same manufacturer.

Product recalls are increasing

In both the US and the UK the numbers of products recalled have increased in the last few years. In a survey of companies, the GMA found that 58% of companies had been impacted by food recalls, with 6% having an impact from 11-20 recalls.

The factors that are driving an increase in food product recalls include:

  1. Just-in-time global manufacturing: products are increasingly sourced through global supply chains and contaminated products can rapidly spread worldwide before the problem is picked up.
  2. Fewer suppliers and complex supply chains: supply is concentrated in fewer global suppliers who source through complex supply chains. This increases risks in food safety and when one supplier has a problem it can affect many more retailers and consumers than in the past
  3. Improved technology and practices for traceability and detection of pathogens
  4. Stricter regulations and enforcement: the US, especially with the Food Safety Modernisation Act, and other countries have improved food safety legislation and enforcement recently

Causes of food product recalls

The most common cause of food product recalls is biological contamination (microorganisms and toxins), which mainly affects food supplied fresh or raw, such as nuts and vegetables. This type of contamination can have many causes, including use of contaminated water by a producer, personal hygiene and unsanitary food handling practices along the supply chain and pest infestations in the supply chain.

Allergenic products, such as nuts or dairy products, not declared on the label are a major cause of product recalls. These could be ingredients of the product or cross contamination from residues in the machinery from a previous production run that used allergenic ingredients.

Foreign matter is the second most common cause of food contamination in the UK and third in the US. This is a catchall for many different items, such as metal, plastic, glass, wood from production lines or packaging.

Costs of a food recall

The direct costs of a food recall include:

  • Assembling the crisis team
  • Removal of the product from the market, which includes:
    • Issuing notifications to:
      – Regulatory bodies
      – Businesses affected in the supply chain
      – Consumers
    • Collecting the product from warehouses, retailers and consumers
    • Storage of the recalled product
    • Destruction of the product
  • Investigation of the root cause of the factor that caused the recall
  • Managing the PR to inform customers and protect the business reputation

Product recall insurers Lockton estimate that about 80% of the total costs are incurred long after the recall has been dealt with. This shows the importance of investing time and resources into PR to maintain brand reputation.

Prevent recalls

One of the major causes of food product recalls, as mentioned earlier, is contamination with pathogens such as Salmonella, Listeria and E.coli. This can occur at any stage in the food supply chain. The main way to prevent contamination is to implement hygienic practices to prevent cross contamination.

Foreign matter recalls can also be avoided by investing in an X-ray detection system, such as the Ravenwood VXR® system. The end of line solution provider can identify pieces of glass, metal, plastic, rubber and wood. When combining its three technologies, the key functionality of the VXR® system, is to identify and reject food trays that are seen to contain errors. Vision inspection and ‘Sapphire’ carbon nanotube field emission technology will resolve these issues. ‘Sapphire’ is a leading technology in the field of x-ray, boasting low energy, high speeds and resolution for unparalleled performance. Read more on the VXR® here>

According to Food Safety Magazine, a total of 44 foreign matter recalls were tallied in 2016.  Foods affected by these recalls included everything from meat to fruit and even ice cream.

For further information, contact Marketing on +44 (0) 1284 749144 or email marketing@ravenwood.co.uk.

Foreign matter recalls

‘Circle of Linerless’ – For Faultless Ravenwood Linerless Labels

The ‘Circle of Linerless’ is a bond of trust forged over the years with our approved network of suppliers and distributors for the production of faultless linerless labels…

At Ravenwood, we don’t just sell machines, we provide the complete linerless solution. The ‘Circle of Linerless’ is a term coined by Ravenwood to encapsulate our joined-up approach to the whole process.

We build the Com500 coater to make the labels, the Nobac 500 applicators to apply them and we work with the raw material suppliers to develop the best substrates, adhesives and silicones to work in a consistent and quality driven manner. Our latest game changing innovation, the VXR®, is the final stage of the process offering end of line quality control. With vision, x-ray and seal detection, means that packs not only feature faultless linerless labels but also food products that are free from contaminants. And our global printer and machine distributors are also experts in their respective fields so you have peace of mind throughout the entire labelling process.

To find out more on our products, supplier and distributor networks, contact Natalie Bonner here> or email marketing@ravenwood.co.uk. Or maybe you would like to join the linerless revolution as a supplier or distributor of Ravenwood products? Our new website is currently under construction but you can visit the existing site to find out more>

Circle of Linerless
The ‘Circle of Linerless’ is the Ravenwood ‘bond of trust’…

Avoid Recalls with the VXR® – the ‘end of line solution provider’

We live in a world where packaging regulations are constantly evolving. Supermarkets are demanding improved quality, 100% error-free labelling and a marked reduction in recalls – placing increased pressure on suppliers. But the good news is, our new game-changer, the VXR® will not only meet these demands but will outperform manual operations for a fully streamlined process. The VXR is the ‘end of line solution provider’.

When combining its three technologies, the key functionality of the VXR system, is to identify and reject food trays that are seen to contain errors. Vision inspection and ‘Sapphire’ carbon nanotube field emission technology will resolve these issues. ‘Sapphire’ is a leading technology in the field of x-ray, boasting low energy, high speeds and resolution for unparalleled performance.

VXR USPs

  • Total inspection incorporated into just 1.9 m
  • Avoid damaging press coverage and extortionate costs resulting from recalls
  • Eliminate human error
  • Reduce labour
  • Increase production times
  • High speed user-friendly interface for rugged factory environments
  • Benefit from multiple changes between products
  • Machines are built bespoke to feature just one of these technologies or all three for total control (x-ray must be incorporated if including seal check)
  • Faultless linerless labels and unrivalled quality control when linking to our Nobac 500 sleever

Vision

  • Identifies and rejects errors enabling operator-free end-of-line automation
  • Automatically detects faulty labels, printing errors and poor quality print
  • Analyses label position, quantity and orientation
  • Checks for barcodes, use-by dates and traceability codes

X-Ray

  • Heightened sensitivity for detecting a broad range of dense mass and contaminates
  • Identifies ‘common’ foreign bodies such as glass, metal, ceramics including all types of bone
  • Products are cast aside and placed into the removable reject bin

Seal Check

  • Checks for a secure seal on all food trays
  • Detects for contaminants in the seal including foods that have ‘slipped’
  • Locates for the correct position of the product in the tray
  • ‘Counts’ number of products in a tray; i.e. meatballs, burgers and sausages
  • X-ray functionality must be incorporated for seal check

2016 Food Recalls due to Foreign Matter & Contaminants

According to Food Safety Magazine, in 2016 they counted 764 food recalls, a 22 percent surge compared to 2015. Of that total were 44 foreign matter recalls. Pieces of glass, metal, plastic, rubber and wood were amongst some of the culprits found. Foods affected by these recalls included meat, fruit and even ice cream.

Video Footage and PR

See the VXR in action below on our YouTube channel>

 

VXR
VXR – Vision, Xray and Seal Check Technology
VXR®
VXR® – rear of the machine displayed with the back panel opened (closed when in operation)

 

VXR®
Close up shot of the rear and inside of the machine…

 

VXR
VXR – Faultless linerless labels and unrivalled quality control when linked to our Nobac 500 sleever

For further information, contact Marketing on +44 (0) 1284 749144 or email marketing@ravenwood.co.uk. Read all about the launch of VXR at Pro2pack!

Ravenwood Com500 Coater for Failsafe Linerless Labels

The Ravenwood Com500 coating machine is the only coater dedicated to running Ravenwood linerless labels. In this blog update we reveal the workings and processes for producing this type of label.

What is Linerless?

A linerless label is a pre-printed pressure sensitive label that does not feature liner or backing paper. The labels are wound on a roll and feature a silicone strip applied to the top, to prevent the adhesive from the underside sticking to the label below. A coating machine applies the adhesive and silicone, the process which makes a label ‘linerless’.

Com500 Coater Functionality

Standing at 4 metres wide by 2 metres deep and 2.7 metres high, the Com500 coater is suitably imposing. The coater is designed and manufactured in the UK to work in accordance with Ravenwoods’ Linerless system. The primary purpose of the machine is to apply silicone and hot melt adhesive to pre-printed labels, therefore resulting in a ‘linerless’ label. Variable line widths are achieved including the functionality to match up to 12 different glue application heads. Furthermore, the coater can also slit and rewind multiple lanes into finished reels, attainable in just one pass at speeds of 135 metres per minute. Once the silicone and adhesive are applied, the oxygen controlled inert chamber rapidly cures the reel by way of UV.  And it’s this process that’s considered the most important aspect for delivering high quality linerless labels, aside from glue and silicone quality. The finished reels are then wound on the ‘three shaft turreting system’ to the customer’s required configuration.

Com500 Operation

The The HMI (Human Machine Interface) makes for easy to navigate screens so operating the Com500 is simple and concise.  The dashboard controls the number of glue lines, glue weight, meterage on a completed reel including length and tension.

Linerless Application

The final stage of the linerless process sees the coated labels  applied to food packs with our Nobac 500 applicators. The Nobac 500 is our flagship applicator and was the first prototype to go into production when Ravenwood was founded back in 2004. Today’s ‘500’ is still based on the same design but due to shifts in buyer behavior and food packaging trends, we’ve steadily evolved with many machine variants now available. Over the years, the 500 has diversified and is capable of applying a multitude of different linerless label formats. Furthermore, we can adapt or create linerless labels to suit many packaging challenges on a range of materials including paper, film and card from 170 – 300gsm.

Call Brian today for Com500 machine quotes and lead times on (0)1284 749144 or email us at marketing@ravenwood.co.uk. We’re also happy to undertake R&D including contract coating at our Ravenwood HQ in Suffolk. Visit our coating page on our website www.ravenwood.co.uk.

Com500 Coater
Ravenwood Com500 Coater
Ravenwood Com500 Coater
Ravenwood Com500 Coater

Ravenwood Rises to the Demands of the Ready Meal Market

As pioneers of the linerless label, we also offer a sustainable and cost effective ‘label’ solution for ready meal food manufacturers. Our groundbreaking ‘Slideable Ready Meal Sleeve’ is a reinvention of the traditional cardboard sleeve yet boasts a multitude of benefits.

Ready Meal Consumer Landscape

Before we highlight the USPs of the ready meal sleeve, let’s factor in consumer trends and demand. Just as healthy home cooking is experiencing a resurgence, the call for ready meals also continues to escalate. With the number of single-person households rising, and growing numbers of working professionals eating at their desks, ready meals are as popular as ever. In the UK, the market has undergone a change of image from being deemed as unhealthy and lazy to being repositioned as a premium, indulgent option. Retailers have enhanced this image by using healthier ingredients and adopting cooler and more sustainable food packaging designs.

Unique Selling Points of the Ready Meal Slideable Linerless Sleeve

So what’s so great about our Ready Meal Slideable Linerless Sleeve? Unlike traditional sleeves that are both costly and labour intensive due to the need for manual application, these labels score by comparison as they are machine applied and come supplied on a roll. Sell-by dates can also be applied at the point of application whereas with manual application, these would need adding separately. The whole process is streamlined, saving you time and reducing overall cost. The benefits are widely apparent which is why Ravenwoods’ Slideable range is becoming increasingly attractive as the label of choice for straight-to-oven ready meals and other produce.

Nobac 500 Machine Application

Ravenwoods’ ready meal sleeves are applied by the Ravenwood Nobac 500R applicator. The machine is slightly longer than the standard Nobac 500 Sleever but is still very compact. And the label itself has a 100mm-225mm format with speed dependent on feed length at around 65ppm. The technology brings ready meals into the linerless arena, proving that this type of labelling can be applied to virtually any packaging challenge.

To find our more or to request some samples, contact us here or you or call us on (0)1284 749144.

Ravenwoods' slideable linerless ready meal sleeve
Ravenwoods’ Slideable Linerless Ready Meal Sleeve
Ravenwoods' Slideable Linerless Sleeve on sausages
Ravenwoods’ Slideable Linerless Sleeve on sausages

 

Cracking the Code on Linerless Labels

In food labeling, coding and marking equipment plays a small but vital role in supporting adding ‘need-to-know’ information about the product itself. ‘Best Before’ or ‘Use By’ dates including batch numbers, product weights and barcodes form some of the information that is needed to be incorporated into end-of-line labeling.

The Challenges 

The food packaging landscape today means that stringent regulations must be followed to meet consumer health and safety. When things go wrong, the cost implications and damage to a brand can be devastating. A product is recalled when information is inaccurate, poorly displayed or if someone should fall ill or tragically die as a direct result. So when things take a turn for the worst, investigations need to be carried out. Batch codes are extremely useful and will assist in track and traceability. These clever codes link to a direct point in the production process, making clear each stage of the supply chain, helping to pin point where a particular process has failed.  For heightened quality control in terms of identifying contaminated produce, our latest game-changing technology, the VXR really packs a punch. The system combines vision, x-ray and seal check technology. Find out more on the VXR here>

Application

Ravenwood works with an approved supplier network to achieve the seamless integration of both linerless and coding technologies. Coders can be purchased as stand-alone machines although when ordering a Ravenwood Nobac 500, we strongly recommend that a coder is purchased alongside. The coding machines that we offer complement our linerless applicators, suiting all sizes of production lines. Even companies with multiple lines will benefit from printing at increased line speeds without ever missing a pack – regardless of throughput, build back and pack size.

Thermal Transfer Coding Technology

Thermal transfer overprinting is the established technology of choice for a wide range of coding applications. Compared to traditional contact coders such as hot-stamp or roller coders, thermal transfer overprinting offers superior print quality, economy and lower running costs. From label overprinting, to high speed digital coding on flexible packaging, thermal technology delivers fast print speeds, minimises downtime and ensures accurate display of critical data. And with fast moving lines and frequent changeovers, coding equipment offers a fail-safe step up from less flexible, non-digital methods. In the factory environment, hygiene requirements are also paramount and strict standards must be met. Coders that adopt ‘thermal inkjet technology’ feature stainless steel enclosures coupled with fast drying specialist inks proving invaluable when there is a risk of smudging through manual handling or where moisture is present.

When Less is More

Supermarket shelves are jam packed with many different brands all screaming for consumers’ attention. So it’s no surprise that brand owners utilise the packaging space to its optimum potential to increase shelf appeal and visual impact. This often results in the coding area to be very limited. By opting for thermal coding means that information can be printed and displayed accurately – even in the tightest of spaces.

Ravenwood supplies a diverse range of coding printing equipment from our approved supplier network. We can advise and recommend different options for printing various critical data on food labels and packaging. Contact us today to find out more or call us on +44 (0)1284 749144. We are currently in the process of building a new website and plan to have a dedicated page on Coding but until this time, please visit our current site here>

The ICE Vulcan Coding Machine
Diagram of the ICE ‘Vulcan’ Coding Machine – visit the Vulcan product page on the Ice website here

Welcome to the Magnificent World of the Ravenwood Nobac 500

The almighty Nobac 500 is Ravenwood’s flagship applicator and the first prototype to go into production when Ravenwood was founded in 2004. Today’s ‘500’ is still based on the same design but due to industry demands and changes in buyer behaviour over recent years, the company has evolved the original ‘500’ concept. Many machine variants are now available for applying a multitude of different linerless label formats.

What is Linerless?

Linerless has been around for over a decade now. The labels are unique in that they eliminate the need for wasteful, non-recyclable backing papers destined for landfill. Processing this waste proves both costly and time consuming. So the good news is, from a sustainability angle, this labelling is taking centre stage. And rightly so, as the world of packaging is going all out to be ‘seen as green’. Linerless labels are set to stick around – enlighten yourself further here : ’10 Reasons for Choosing Linerless Labels’ and ‘Food Packaging Trends – Prepare to See Green in 2017’.

‘500’ Flexible Formats

The Nobac 500 sleever is an inline machine, designed for maximum flexibility.  Quick changeovers between wrap formats are achieved by eliminating the need to turn the packs. The ‘500’ and its counterparts are also capable of applying sleeves in many different formats including:

  • Top
  • Top and Side
  • C-wrap
  • D-wrap
  • Full Wrap
  • Skin Pack
  • Skin Pack Protruding
  • Skin Pack Super Protruding – up to 100mm above the height of the tray
  • Ready Meal
  • Salami and Haggis

And what’s more, the ‘500’ offers great versatility in terms of label materials. These include board, paper and synthetic substrates. And by printing at the point of application, means that wasted printed labels on changeovers are greatly reduced. Ravenwood has also developed a twin-head machine for non-stop high speed labelling.

‘500’ Functionality

In addition to sleeving fixed weight products, there’s the added benefit of linking the ‘500’ to weigh scales. These scales allow for variable weight products as well as check weighing. It’s great that production speeds are not compromised in fixed weight mode.  Ranging from 100-140ppm is achievable, although much relies on tray size. And in variable weight systems, linking to the latest weigh scales over 100ppm is also possible.

‘500’ End of Line

Adding vital information such as expiry dates, weights and batch numbers are essential for providing detailed information about the product itself.  Additionally, bar codes are now crucial for track and traceability – worth every penny, especially when faced with costly product recalls. Ravenwood partner with an approved supplier network for printing this information by way of coding technology. With fast moving lines and frequent changeovers, coding equipment offers a fail-safe step up from less flexible, non-digital methods. And if you require RFID labels, Ravenwood offers Trojan technology as an ‘add-on’ machine as well.  The Trojan is an extremely small and cost effective label applicator. Both the Coder and Trojan are ideal for incorporating into end of line labelling requirements.

‘500’ Global Footprint

The Nobac 500 has been developed for today’s food retailers and packers and is the first choice of many high profile brands. With over 1,500 machines sold worldwide and in excess of 14 billion applications every year, you could say the ‘500’ is a global authority in the ‘Land of Linerless Labels’. Our labels can be found across Europe, Asia, America and Russia.

Customer Satisfaction Guaranteed

Our customers are privy to a complete support package. Servicing, parts and technical assistance come as standard with our field-based Raveneers always on standby.  Furthermore, we offer a break down and call-out service, should the need arise. And our well-stocked cupboard is bursting with spare parts which can be rushed to you on a next day delivery. Dedicated and bespoke training packages are also available.

To find our more on the Nobac 500 and other machine variants in the range, contact us or call us on 01284 749144.

Nobac 500
The almighty Nobac 500 Applicator

Stand Out On Shelf – Be So Good They Can’t Ignore You

In grocery retailing, the competition for customers, margins and price premiums between manufacturer and private labels is fierce. Supermarket shelves are jam packed with differing brands all screaming for consumers’ attention. Traditionally, competition has focused on brand identity, quality and pricing as the main tools for creating distance between competitors. Only when we gain harmony between these 3 factors, are we then on the road to gaining consumer loyalty for driving repeat purchase.

A BRAND IS A PROMISE – A GOOD BRAND IS A PROMISE KEPT

A strong brand identity is crucial, giving your company and products personality, energy and visual impact. As a species, humans are very loyal and this also rings true with our purchasing decisions. Strong brands hold centre stage in our minds, especially when faced with multiple products on shelf. So instead of designing packaging purely for the product, we should use the packaging to highlight and enforce the brand. Whether a product is the new kid on the block or has held pride of place on shelf for many years, brand building here must create trial and reinforce existing consumer relationships by advancing a product’s positioning. A good brand is like a strong hand shake – a sign of strength and assuredness. Prime example of strong branding is the iconic Marmite.

Marmite
Marmite – Iconic Branding

EDUCATE, ENTERTAIN AND ENGAGE YOUR AUDIENCE

The impact of packaging can make the difference between success or failure of a product. Not only the look and feel of the package, but also the information on the label itself is essential for great shelf appeal. Food labels are the driving force for educating, entertaining and engaging your audience. Something should happen between the consumer and the packaging because a visual cue is the first point of contact with the consumer. It affords the opportunity to evaluate product quality – an essential qualifier for choosing one brand over another. Why pay, even at a cheap price point for a product that does not look and sound appealing?

Packaging that conveys a sense of humor helps to ‘speak’ to the consumer in a friendly and persuasive manner. By tapping into the psyche of a potential customer means that emotional connections are made and break through the clutter that surrounds. The ‘Big Knit’ campaign launched by Innocent did wonders for the brand.

Innocent Smoothies
Innocent – The ‘Big Knit’

OLD SCHOOL RULES

Reflecting back to the good old days of yesteryear conjures up ‘feel good’ memories and nostalgia. And the same holds true for brands and their packaging. We’ve seen a number of cereal and snack companies bring back classic designs and flavors, which ultimately remind consumers of why they first fell in love with a brand or product. It’s about recreating an emotional connection and building a bridge to the evolution of the brand. Bisto also pulled this one off nicely with their 2015 annual collectors tin by putting a contemporary spin on a retro offering.

Bisto
Ahh Bisto! – 2015 Celebration Tin

PLAYGROUND PRICING

Pricing also strongly influences our decision making. The consensus where pricing is concerned is that we sell products to make money. The more products we sell, the more money we make. Sell them at a higher price and fewer people will buy them but we make more profit per unit. Sell them for too little and we will probably sell more but people will assume that they are poor quality. It’s swings and roundabouts but you need to get the balance right to avoid the squabbles. Post Brexit and as of last month, competition between supermarkets means that it’s now cheaper to do your food shopping than it was a year ago – and the price war hasn’t finished yet.

Shopping for the best deals
Supermarket Price Wars – Are prices set to come down further?

THE ‘BOGOF’ EFFECT

The human mind is attracted to anything perceived as a good deal. ‘Buy one get one free’ (BOGOF) is the most popular marketing strategy to persuade people to buy things. People love a bargain and an element of surprise. Limited edition packaging is the another way to build on that affinity, without messing with the brand or the product’s core attributes. Special purchases provide a license to put aside typical behavior constraints so disrupting the norm and encouraging impulsive buying. It’s also an incredible opportunity to drive sales forward and offers a great shortcut to jump into the premium category, encouraging consumers to choose your brand over their preferred choice or the competition.

Labels that feature specific promotional mechanisms are a powerful driver in terms of consumer engagement for encouraging repeat purchase. Linerless labels produced by Ravenwood Packaging provide brand owners with more space to speak to their customers – double the space in fact. Due to the peelable adhesive quality of the glue lines allows for the back of the label to feature additional information such as tips on health, recipes, promotions, information on food safety and much more. Why not read our blog> 10 Reasons to Choose Linerless Labels

Ravenwood Linerless Labels
Ravenwood Linerless Labels – Feature promotional mechanics to the front and back of the label (Ready Meal Sleeve featured)

SUSTAINABLE PACKAGING – REDUCE, REUSE, RECYCLE

Sustainable food packaging is a craze that is set to gain momentum in the years ahead as more and more companies are going all out to be ‘seen as green’. And with consumers adopting greener and more ethical lifestyles, food packaging is therefore becoming just as important as the product itself. We’ve covered this topic previously so why not have a read here> The Sustainable Food Packaging Revolution

PANTONE colour of the Year selection for 2017– is non other than ‘Greenery’. Green is a colour of balance and harmony of the mind, the body and the emotions. In colour psychology, it relates to security, wealth and growth. And it’s no wonder, in packaging, the colour green has historically proved popular for organic and environmentally friendly products including wholefoods and plant based. Read our full article here> Food & Packaging Trends – Prepare to See Green in 2017

Mushroom Packaging
Mushroom packaging by Evocative Design – safe, healthy and certified sustainable

TIME WAITS FOR NO ONE

Time. Our lives are defined by the ability to make decisions which are divided into a series of moments. Time is something that we seem to have increasingly less of – as time goes by. Our lives are getting busier and our decision making faster. So the trick is to entice your customer into a moment of engagement – setting the scene for their undivided attention. Your product is counting on it. Is your packaging and labelling selling your products?  If sales are down and products aren’t flying off the shelf then something isn’t working. Sometimes you win, sometimes you learn and sometimes we have to look to our more successful competitors. What are they doing that you should be doing better?

Ravenwood linerless label samples and brochures available upon request. Contact us here or call us on 01284 749144 to find out more.

Food & Packaging Trends – Prepare to ‘see green’ in 2017

Each year, PANTONE painstakingly picks a colour that accurately reflects our global culture, serving as an expression of mood and attitude for the year ahead.  The decision is made through trend analysis and thoughtful consideration across many aspects of our society, from the entertainment industry, fashion, art, design, travel, lifestyle, technology, as well as shifts within the food and beverage sector.

PANTONE colour of the Year selection for 2017: ‘Greenery’. A life-affirming shade – ‘Greenery’ embodies wholsesomeness and vitality.

Green: Food & Beverage Packaging

As 2017 gets well and truly underway, we can expect to ‘see green’ (or much more of) in 2017. The colour is to set to feature heavily on food packaging designs this year. Green expresses all-natural ingredients, organic foods and environmentally friendly produce – growing trends set to dominate in 2017. Additionally, green is considered gender-neutral, so choosing green for your branding and packaging will help alleviate gender-stereotypical decision making.

Green is a colour of balance and harmony of the mind, the body and the emotions. In colour psychology, it relates to security, wealth and growth. And it’s no wonder, in packaging, the colour green has historically proved popular for organic and environmentally friendly products including wholefoods and plant based.

Green: Food Trends for 2017

Innova Market Insights has revealed its top trends likely to impact the food industry in 2017 and by the looks of things, it boils down to consumers adopting healthier and greener lifestyle choices. Here’s some interesting insights.

‘Clean Supreme’ is becoming the new global standard for clean and clear labelling. The demand for total transparency now incorporates the entire supply chain, as clean and green labels become more holistic.

And then we have what Innova refer to as ‘Disruptive Green’ as meat alternatives, plant based milks and vegan products are now moving into the mainstream. Consumers are looking for innovative options for embracing the benefits of plants into their daily lives.

They also speak about a ‘Sweeter Balance’ as sugar is coming under increased pressure, although it remains the key ingredient delivering the sweetness and great taste that consumers demand. The good news is though, many food producers are cutting the amount and offering ‘reduced sugar’ options as an alternative. Many sugars are hidden – that’s why it pays to read the label.

And our passion for world foods has led consumers of all ages to become more knowledgeable in a diverse range of culinary cultures, referred to as ‘Kitchen Symphony’. Healthy Thai, Indian and Mexican recipes, and restaurants are proving to be the most popular.

And paving the way for ‘Seeds of Change’ are healthy seeds such as Chia and Quinoa, attracting interest from more than just health-food enthusiasts.

Green: Ravenwood Linerless Labels

Packaging is the mechanism to communicate sustainability to consumers and as a result to ultimately change their behaviour. As the mantra goes, ‘Reduce, Reuse, Recyle’ and by marketing products in an eco-friendly and creative way is helping consumers jump aboard the sustainability train.  Green labels are obviously the first steps in communication and Ravenwood’s linerless labels tick all boxes where sustainability is concerned. And it’s not only about sustainability – informing and engaging your target audience is crucial. Our labels provide brand owners with more space to speak to their customers – double the space in fact! Due to the peelable adhesive quality of the glue lines means that brand owners have the back of the label to feature tips on health, recipes, promotions, information on food safety and much more. Information displayed on your labels plays a big part in driving sales and so encouraging repeat purchase. Why not read our recent blog on ’10 Reasons to Choose Linerless Labels’. 

Contact us here or call us on 01284 749144 to find out more. Samples and brochures available upon request.